Process & Approach

Goal

As a product designer, I aim to create or improve digital experiences so that users may accomplish their goals with the least friction possible. This translates into creating interfaces between humans and screens that are easy, intuitive and welcoming.

The Product LifeCycle and Design’s Role within It

I have created product lifecycle (PLC) processes for various teams and industries, and become deeply involved in managing and executing each step within the PLC.

Research: My deep background in qualitative research is crucial in clarifying user goals, mental models, behavior, and context, which forms the basis of my design.

Tools to define the problem: I contribute to problem framing documents, edit GA testing cases, prioritize use cases, and lead stakeholder sessions to align on which problems to solve.

Solutions, plans and strategies: Once we know which problems we want to solve, and have a high level plan, I’ll explore solutions. I’ll show wireframes and prototypes to internal stakeholders and customers for feedback, and we’ll discuss technical feasibility, prioritization, and project phasing.

The rubber meets the road: Then comes high fidelity designs, prototypes, and design specifications. I’ll check the live builds to make sure they conform to specifications, and then we’ll release it to the world in a burst of glory. Or a quiet announcement. Or as an A/B test. As we receive feedback and gather metrics, the cycle begins again.

Consistency and Quality through Design Systems

Foundational to high resolution design assets is the creation and maintenance of a robust design system. This requires close collaboration with the Engineering team to keep an up-to-date library.

I have extensive experience creating, adapting, and improving design systems — most recently with Figma.

Complex Domains: Bringing Order from Chaos

I find projects in complicated domains especially rewarding. These are projects whose goals are not always clear at the start, which calls for deep research to understand the problem space, and which involves multiple personas bringing their own goals, expectations, and preferences. This is where it gets interesting—bringing order from chaos.

Design emerges through investigation, shared understanding, explorations, feedback & testing, and iteration. It is not done in a vacuum.

The product world is changing all the time—it’s important to keep an open mind, pivot when needed, and enjoy the ride!