A new identity, messaging system, and brand guidelines created for the UCLA Center for World Health

Role: Lead brand strategist, logo creator, presentation assembler.

The UCLA Center for World Health was looking for a fresh new identity and brand that set it apart from its parent organization. We picked up on the humanistic, life-changing, and energetic nature of the organization through our research, and then translated that into a brand, complete with visuals, messaging, and a logo. I was lead visual designer and brand strategist for this project, which was accomplished with wonderful colleagues at the erstwhile healthcare-focused design firm Lybba.

Moodboard evoking the brand attributes of the organization: engaging, life-changing, sustainable, humanitarian

This infographic from the Brand Blueprint captures the CWH's focus areas in a colorful wheel.

This infographic from the Brand Blueprint captures the CWH's focus areas in a colorful wheel.

The final brand blueprint contained a photo guide, which gave tips and best practices about effective photography. 

The final brand blueprint contained a photo guide, which gave tips and best practices about effective photography. 

The photo guidelines section of the Brand Blueprint also showed what not to do.

The photo guidelines section of the Brand Blueprint also showed what not to do.

From the brand blueprint

From the brand blueprint